I thought the cartoon character would attract the attention of a younger demographic, while still promoting the use of condoms. If you don't use one, you could end up like this guy.
Very clever spoofing a TV show thats really popular to get the message across.
13th Jan 2008 5:09pm
Great idea, good design.
13th Jan 2008 6:02pm
Great idea he looks like a devastated durexs dad?
13th Jan 2008 6:32pm
i like this, and i think the using another brand works here, as it is spoofing an idea, and getting attention by using any means possbile is all good, as it means that durex gets more attention. thats the whole point of advertising! well done
13th Jan 2008 7:48pm
tom_West1
this is too close to using another brands success to marker durex, thats why personally i think it doesent deserve to won. something orignal needs to be designed.
13th Jan 2008 3:59pm