I thought the cartoon character would attract the attention of a younger demographic, while still promoting the use of condoms. If you don't use one, you could end up like this guy. http://www.durexhibit.co.uk/posters/accidental-dad-601/ durexhibit.co.uk this is too close to using another brands success to marker durex, thats why personally i think it doesent deserve to won. something orignal needs to be designed. http://www.durexhibit.co.uk/posters/accidental-dad-601/#c3754 13th Jan 2008 15:59PM c3754 Very clever spoofing a TV show thats really popular to get the message across. http://www.durexhibit.co.uk/posters/accidental-dad-601/#c3762 13th Jan 2008 17:09PM c3762 Great idea, good design. http://www.durexhibit.co.uk/posters/accidental-dad-601/#c3767 13th Jan 2008 18:02PM c3767 Great idea he looks like a devastated durexs dad? http://www.durexhibit.co.uk/posters/accidental-dad-601/#c3770 13th Jan 2008 18:32PM c3770 i like this, and i think the using another brand works here, as it is spoofing an idea, and getting attention by using any means possbile is all good, as it means that durex gets more attention. thats the whole point of advertising! well done http://www.durexhibit.co.uk/posters/accidental-dad-601/#c3782 13th Jan 2008 19:48PM c3782