durexhibit

This poster has used a simple visual pun. 'lights, condom, action'. The condm packet is the clapper board. Hopefully it will make the viewer smile.

I did not want to bring the whole idea of having sex down, i think that using facts and figures could scare people.

The tag line 'get it right first take' plays off the image and therest of the copy. Hopefully it would make people think twice about not using a condom, because with some things in life, you dont get the chance of a second take.