action
This poster has used a simple visual pun. 'lights, condom, action'. The condm packet is the clapper board. Hopefully it will make the viewer smile.
I did not want to bring the whole idea of having sex down, i think that using facts and figures could scare people.
The tag line 'get it right first take' plays off the image and therest of the copy. Hopefully it would make people think twice about not using a condom, because with some things in life, you dont get the chance of a second take.
Comments:
kate89
one of the best on here. you need to darken the text at the bottom though. other than that .. well done!
20th Nov 2007 1:40pm
ChrisGreenwood
cool idea, nice pic
20th Nov 2007 1:41pm
april
This is awesome! But the font is far too fine...even when you click on the larger image. Well Done though, its one of the best on here. Did you take your own picture?
20th Nov 2007 1:44pm
» alang responded:
thanks... it is my own image. i have loads of variations that i will be loading up. The text looked fine before i loaded it up... will make it a little thicker when i load up the others.
20th Nov 2007 1:48pm
Nic255
This is brilliant!
20th Nov 2007 2:14pm
Esmith (Emma Smith)
it's the best on here!!! Its simple and makes you smile! a slightly light hearted look at a very serious subject!
20th Nov 2007 9:22pm
ChaterMade
i dont think it says anything. it is a very different take on a difficult subject, but there seems to be no link between sti or pregnancy.
21st Nov 2007 9:13am
leonshah
Awsome idea. this would deffenitly make you stop and check out the poster. wicked design as well. nice one !
21st Nov 2007 10:45am
JamesLeake
very clever play on words and i love the clapper board condom packet, very clever, one of the best posters on here, although that isnt hard, this would win against much stronger posters than the ones on here, mine included.
21st Nov 2007 12:17pm
richgreen
like it, really clever idea! the text does look a little too soft, but its on the web at the mo, when printed i bet it looks great! Well done, a clear winner so far!
21st Nov 2007 2:00pm
kirsty1983
Better than the other one! Its a good idea with a simple yet catchy pun! One of the best ones on here
21st Nov 2007 4:07pm
wiggyreed
This is good because the product and brand are obvious. We don't need telling what it is and how it works as durex is such and established company. It is amusing and uses a very well known phrase as a pun. It is something that you will remember and would probably tell your mates about. Safe sex is important but you don't always have to look at the dark side of it. This is light and funny!
21st Nov 2007 4:11pm
rosco (Ross Sanderson)
great photograph
21st Nov 2007 4:18pm
ipod_music
it is hard to see the font.. but it makes you look twice. well done for that
21st Nov 2007 4:44pm
chatera
i like the other version more.
21st Nov 2007 4:52pm
glen
what other version? the text is really hard to read.
21st Nov 2007 5:11pm
georgejosephharvey
really good idea. Agree with the comments on type though- could be reworked. but still really good.
21st Nov 2007 10:12pm
freeme
this it it... this is the poster! love the way it works, so simple, would be great to see it printed, it could easily hold its own, and even shine through current condom advertising. Plenty of white space, so many posters on here are too cluttered. great... luv it!
22nd Nov 2007 8:21am
thedon (Craig Williams)
its the sort of idea that gets that 'i wish i thought of that' reaction. clever and well executed!
22nd Nov 2007 8:35am
LaydeeLoving
This is really, really good. The whole concept is very simple but so easy to understand :]
26th Nov 2007 10:27am
fatefalls
superb
26th Nov 2007 5:37pm
pjskinner
No action without a condom... i love it!
28th Nov 2007 2:31pm
fresh_out_the_box
superb. well done.
3rd Dec 2007 5:51pm
Posters_Make_Money
could be executed a little better. but it still is very good.
3rd Dec 2007 6:39pm
chapman (Oliver Chapman)
cool, simple idea, the simple ones are always the best. really like it
6th Dec 2007 10:50am
iamcoolsaidcazii
haha i really like this! it would clearly work
20th Nov 2007 1:32pm