This poster has used a simple visual pun. 'lights, condom, action'. The condm packet is the clapper board. Hopefully it will make the viewer smile. I did not want to bring the whole idea of having sex down, i think that using facts and figures could scare people. The tag line 'get it right first take' plays off the image and therest of the copy. Hopefully it would make people think twice about not using a condom, because with some things in life, you dont get the chance of a second take. http://www.durexhibit.co.uk/posters/action-113/ durexhibit.co.uk haha i really like this! it would clearly work http://www.durexhibit.co.uk/posters/action-113/#c928 20th Nov 2007 13:32PM c928 one of the best on here. you need to darken the text at the bottom though. other than that .. well done! http://www.durexhibit.co.uk/posters/action-113/#c929 20th Nov 2007 13:40PM c929 cool idea, nice pic http://www.durexhibit.co.uk/posters/action-113/#c930 20th Nov 2007 13:41PM c930 This is awesome! But the font is far too fine...even when you click on the larger image. Well Done though, its one of the best on here. Did you take your own picture? http://www.durexhibit.co.uk/posters/action-113/#c931 20th Nov 2007 13:44PM c931 thanks... it is my own image. i have loads of variations that i will be loading up. The text looked fine before i loaded it up... will make it a little thicker when i load up the others. http://www.durexhibit.co.uk/posters/action-113/#r931 20th Nov 2007 13:44PM r65 This is brilliant! http://www.durexhibit.co.uk/posters/action-113/#c933 20th Nov 2007 14:14PM c933 it's the best on here!!! Its simple and makes you smile! a slightly light hearted look at a very serious subject! http://www.durexhibit.co.uk/posters/action-113/#c941 20th Nov 2007 21:22PM c941 i dont think it says anything. it is a very different take on a difficult subject, but there seems to be no link between sti or pregnancy. http://www.durexhibit.co.uk/posters/action-113/#c945 21st Nov 2007 09:13AM c945 Awsome idea. this would deffenitly make you stop and check out the poster. wicked design as well. nice one ! http://www.durexhibit.co.uk/posters/action-113/#c983 21st Nov 2007 10:45AM c983 pretty good. one of the best ive seen http://www.durexhibit.co.uk/posters/action-113/#c986 21st Nov 2007 11:00AM c986 very clever play on words and i love the clapper board condom packet, very clever, one of the best posters on here, although that isnt hard, this would win against much stronger posters than the ones on here, mine included. http://www.durexhibit.co.uk/posters/action-113/#c1030 21st Nov 2007 12:17PM c1030 like it, really clever idea! the text does look a little too soft, but its on the web at the mo, when printed i bet it looks great! Well done, a clear winner so far! http://www.durexhibit.co.uk/posters/action-113/#c1035 21st Nov 2007 14:00PM c1035 Better than the other one! Its a good idea with a simple yet catchy pun! One of the best ones on here http://www.durexhibit.co.uk/posters/action-113/#c1063 21st Nov 2007 16:07PM c1063 This is good because the product and brand are obvious. We don't need telling what it is and how it works as durex is such and established company. It is amusing and uses a very well known phrase as a pun. It is something that you will remember and would probably tell your mates about. Safe sex is important but you don't always have to look at the dark side of it. This is light and funny! http://www.durexhibit.co.uk/posters/action-113/#c1064 21st Nov 2007 16:11PM c1064 great photograph http://www.durexhibit.co.uk/posters/action-113/#c1068 21st Nov 2007 16:18PM c1068 it is hard to see the font.. but it makes you look twice. well done for that http://www.durexhibit.co.uk/posters/action-113/#c1082 21st Nov 2007 16:44PM c1082 i like the other version more. http://www.durexhibit.co.uk/posters/action-113/#c1093 21st Nov 2007 16:52PM c1093 what other version? the text is really hard to read. http://www.durexhibit.co.uk/posters/action-113/#c1103 21st Nov 2007 17:11PM c1103 really good idea. Agree with the comments on type though- could be reworked. but still really good. http://www.durexhibit.co.uk/posters/action-113/#c1157 21st Nov 2007 22:12PM c1157 this it it... this is the poster! love the way it works, so simple, would be great to see it printed, it could easily hold its own, and even shine through current condom advertising. Plenty of white space, so many posters on here are too cluttered. great... luv it! http://www.durexhibit.co.uk/posters/action-113/#c1182 22nd Nov 2007 08:21AM c1182 its the sort of idea that gets that 'i wish i thought of that' reaction. clever and well executed! http://www.durexhibit.co.uk/posters/action-113/#c1185 22nd Nov 2007 08:35AM c1185 by far the best idea on here. http://www.durexhibit.co.uk/posters/action-113/#c1595 23rd Nov 2007 14:29PM c1595 sweet! http://www.durexhibit.co.uk/posters/action-113/#c1656 23rd Nov 2007 16:53PM c1656 love the tag line. works well. light hearted http://www.durexhibit.co.uk/posters/action-113/#c1751 24th Nov 2007 01:20AM c1751 This is really, really good. The whole concept is very simple but so easy to understand :] http://www.durexhibit.co.uk/posters/action-113/#c1854 26th Nov 2007 10:27AM c1854 superb http://www.durexhibit.co.uk/posters/action-113/#c1976 26th Nov 2007 17:37PM c1976 No action without a condom... i love it! http://www.durexhibit.co.uk/posters/action-113/#c2126 28th Nov 2007 14:31PM c2126 superb. well done. http://www.durexhibit.co.uk/posters/action-113/#c2599 3rd Dec 2007 17:51PM c2599 could be executed a little better. but it still is very good. http://www.durexhibit.co.uk/posters/action-113/#c2609 3rd Dec 2007 18:39PM c2609 cool, simple idea, the simple ones are always the best. really like it http://www.durexhibit.co.uk/posters/action-113/#c2710 6th Dec 2007 10:50AM c2710 again the writing istoo small!!1 http://www.durexhibit.co.uk/posters/action-113/#c2864 9th Dec 2007 14:00PM c2864