My aim was to create a poster which combines a serious message with humour to appeal to a young audience. The strap line, 'At it like rabbits' is aimed directly at target audience who, like the rabbits in the poster, should really take their sexual health more seriously. The humourous nature of the poster will hopefully make the serious message more memorable. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/ durexhibit.co.uk This poster has completely raised the bar.It is by far the stongest entry to date. The rabbits are wonderfully imagined and rendered with skill and precision. The element of humour is perfectly balanced against the seriousness of the message. Although simple, the design is eye catching and, unlike most of the other entries,you can clearly see what it's about. Vote for this to win.Now. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c93 31st Oct 2007 15:05PM c93 rabbits convey sex so well! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c96 31st Oct 2007 15:17PM c96 this poster is effective and i like the clear text and open not overcrowded space that gets the message across. nich characters, draws you in to look then u realise its for safe sex. well done.. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c103 31st Oct 2007 15:28PM c103 this is a proper job. rubber up you dirty filthy guilty rabbits. absolutely bosting! :-D http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c107 31st Oct 2007 15:40PM c107 Never before in the history of time have so many rabbits looked so guilt ridden and shamed. Thats how I would feel too if I wasnt protected. Plus the rest of Europe is doing much better than us. I'll always make sure I carry a sheath. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c109 31st Oct 2007 16:00PM c109 the picture is eye-catching and the message is memorable without being condescending or depressing http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c110 31st Oct 2007 17:36PM c110 Winner! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c111 31st Oct 2007 17:59PM c111 very good. best so far... http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c112 31st Oct 2007 18:58PM c112 its as if it were drawn by the hand of a saint http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c113 31st Oct 2007 19:01PM c113 I love this poster. Beautifully illustrated by miss foster. Pleasing to look at and the humour in the reference to rabbits screwing will carry the message of safe sex longer than a poster you'd see in doctors surgery's nationwide. Top notch. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c114 31st Oct 2007 19:42PM c114 rabbits are always at it!! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c115 31st Oct 2007 19:55PM c115 Very informative with good humour which I believe will appeal to people my age. Well thought out. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c116 31st Oct 2007 21:00PM c116 no mention of the fact that wearing a condom can save your life, surely a main reason for using one!! sweet rabbits tho, although they would be better suited to a kiddies birthday card in clintons. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c117 31st Oct 2007 21:25PM c117 Totally agree with Bob, it is the perfect balance between humour and a clear and serious message. Very eye catching, you're drawn in by it because of its bold sex related phrase, you read on and the point is conveyed perfectly. Excellent entry, by far the best here. VOTE THIS TO WIN. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c118 1st Nov 2007 03:59AM c118 I like the art work although the sentence isn't very good, shouldn't it say "The UK has a higher teen pregnancy rate than any other country"? http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c123 1st Nov 2007 09:20AM c123 This is the most eye-catching entry. I would stop and look at this if I saw it in the street or pub toilet. It delivers a firm message with an edge of humour, Excellent! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c126 1st Nov 2007 10:34AM c126 because it instantly grabs your attention with art that is funny and the headline is striking. this kind of poster makes you message serious but fun. it has life to it. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c128 1st Nov 2007 13:28PM c128 The best here by far. I'd like to see this idea pushed further. An animation backed by Yellowman's hit reggae song 'Aids' would be amazing. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c129 1st Nov 2007 14:06PM c129 Nice poster, i like it! Miles better than mine lol http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c134 1st Nov 2007 17:37PM c134 This is by far the best poster here, The message is clear and to the point and the rabbits are extremely well drawn. Clearly the most well thought out poster. Nice 1 us aussies could never come up with anything that creative. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c136 2nd Nov 2007 00:30AM c136 it is playful and makes the issue more talkaboutable rather than using scare tactics which can sometimes make an issue less apporoachable. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c137 2nd Nov 2007 11:06AM c137 Its attractive and will draw peoples attention, the expressions of the rabbits add to the message http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c139 2nd Nov 2007 11:47AM c139 Being a great believer in safe sex, and no sex before 4 year marriage, i avidly watch durex campaigns, i can say this work is very good, i like the way the rabbits appear multi ethnic too, as this affects everyone. the attractive fellow at the back looks very much like yours truly! maybe durex could work on a recyclable rubber now? that would be nifty. thanks for listening. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c141 2nd Nov 2007 13:20PM c141 wicked drawings, comedy expressions - gets message accross http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c145 2nd Nov 2007 17:42PM c145 age group of 16 - 24, i guess everyone has an age of around 5 when it comes to condoms, looks like it should be aimed at school children, good poster, not the right age range! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c155 2nd Nov 2007 18:37PM c155 too jokey for a serious message http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c162 2nd Nov 2007 19:55PM c162 It makes you realise that the attitude and lifestyle in england is obviously more extreme than in other places, and poses a simple solution; the use of condoms all with wit and eye catching illustrations http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c164 2nd Nov 2007 21:20PM c164 why would you have such a childish illustration on a poster aimed at teens and twenties? It is a good idea and a nice illustration though. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c167 3rd Nov 2007 00:14AM c167 thought provoking but with humour - a winning combination. Love it. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c169 3rd Nov 2007 13:24PM c169 Definately the best, clear and effective message, great illustration. Love it! This should be the winner, by far http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c170 3rd Nov 2007 18:19PM c170 amazing illustration but the graphic design of the poster lets it down. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c172 4th Nov 2007 09:43AM c172 The rabbits are well done, indeed, but for some reason the poster has no huge effect on me. Sorry. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c176 4th Nov 2007 11:37AM c176 nice illustration, but i think the layout needs work. overall good. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c182 5th Nov 2007 12:05PM c182 Interesting http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c184 5th Nov 2007 12:42PM c184 This is by far the most attractive poster i have seen on here. saying that i feel the message isnt very definate and it doesnt give a strong message to make a difference. But the poster is well designed, albeit in a comical sense. i guess it all depends on what the judges go for.. serious or humour? http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c186 5th Nov 2007 13:43PM c186 Look at all the cute little rabbits! It's interesting, eye catching and attractive. It's more friendly and appeals to young people. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c195 5th Nov 2007 15:13PM c195 Alrite... http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c210 6th Nov 2007 11:34AM c210 I really like this.. I like the text and the message that it sends out. Very well done!! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c219 6th Nov 2007 11:40AM c219 way to basic, not enough going on.... you need to add more to it, make the fact about teenage pregnancies more bigger and outstanding mate, good effort though, i do like the tagline http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c223 6th Nov 2007 11:46AM c223 i like rabbits and i like sex a good poster http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c225 6th Nov 2007 11:47AM c225 very, very nice illustration, perhaps however the rabbits look a bit too childish? I certainly think this and the wheel of fortune poster are the best two however. Falmouth seems like a good uni! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c243 6th Nov 2007 12:20PM c243 The impact would be greatly improved with stronger typography. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c262 6th Nov 2007 22:30PM c262 more illustration!! like the idea, needs the typography sorting out and spell checked though! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c271 7th Nov 2007 09:39AM c271 Like the style of the drawings, and the rabbits, but the top is a bit too white, maybe make the text bigger? http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c291 7th Nov 2007 10:07AM c291 It's a pretty picture, but the type hass mistakes, but why are the rabbits sad? Also the rabbits look like their out of a kids book, you young is the younger audience you're targeting? http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c319 7th Nov 2007 12:05PM c319 Brilliant! Rabbits! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c343 7th Nov 2007 16:20PM c343 LIKE IT! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c362 7th Nov 2007 20:47PM c362 MINT! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c395 8th Nov 2007 11:22AM c395 nice drawing, not so good points, its a really good idea in there, just need some more work http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c409 8th Nov 2007 18:49PM c409 doesnt explain anything http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c431 9th Nov 2007 14:33PM c431 you have spelt rabitts wrong? http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c443 9th Nov 2007 15:05PM c443 doesnt tell me anything. perhaps keep the drawings for a kids book or something http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c491 11th Nov 2007 17:41PM c491 ha ha.. i like poster. well good http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c495 11th Nov 2007 17:52PM c495 they are some ugly looking rabbits, i wouldnt waste a condom on them http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c502 11th Nov 2007 18:31PM c502 hmmm.. not very creative http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c514 11th Nov 2007 18:50PM c514 tagline is gd n funny aswell. wud appeal to a young audience http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c532 12th Nov 2007 14:38PM c532 i think this is brilliant. i really like the reference to rabbits and it would definately make me think http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c577 12th Nov 2007 21:11PM c577 very clinic wall, follows a very similar style to whats out there with diffrent companies in the sexual health industry, executed very nicly with lovely illustration, title looks great but the fonts what doesnt look right to me.But it is very clear. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c585 13th Nov 2007 00:36AM c585 great illustration but the message makes me sleepy http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c591 13th Nov 2007 15:32PM c591 funny and a great use of a common phrase, but bad grammar and a slightly lecturing tone unfortunately drags it down http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c603 13th Nov 2007 19:18PM c603 attractive poster. your drawings are brilliant. the tone is perhaps a little harsh, and this may encourage teens to rebel, as it seems as if a mum or teacher are telling them off. the use of font needs to be changed also, but apart from that i can see why you rated so high. well done http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c612 13th Nov 2007 21:37PM c612 it is refreshing how sophie used the quirky humour to catch attention and its aesthetically very pleasing. the best up to now i think ! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c667 15th Nov 2007 00:37AM c667 simplistic.. have not used enough space to constitute it being a poster.. i like the drawings though and it does make me stop and look.. the tone is perhaps a little 'teachery' but on the whole a 'probably' from me http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c794 16th Nov 2007 13:05PM c794 I love the facial expressions of the rabbits- they look like they've all been at it ;) The drawing is immense and the writting is pretty cool too. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c814 16th Nov 2007 13:32PM c814 i like this poster http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c865 19th Nov 2007 11:46AM c865 too much copy to read... like the image tho http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c942 20th Nov 2007 21:24PM c942 fun illustration! makes me smile http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1034 21st Nov 2007 13:58PM c1034 a nice perspective on things- refreshing for this competition. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1087 21st Nov 2007 16:48PM c1087 great illustration. think the middle text could be better positioned, i.e. centralised. but still, one of the top dogs. http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1172 21st Nov 2007 22:49PM c1172 i like the rabbits illustration http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1261 22nd Nov 2007 15:08PM c1261 I love this poster, i like the illustration and the humour of it :)...x http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1370 23rd Nov 2007 09:21AM c1370 this is well good http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1683 23rd Nov 2007 19:18PM c1683 really good poster! however, the text lets it down, Uk needs a capital K..also the sentence doesn't read very well, think it needs rewording, also what do the "..." at the end mean?? surely it should just be a full stop!? the angle of the text is bit strange too, might work better being centred and level!? i love the wabbits tho! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c1804 25th Nov 2007 18:11PM c1804 OMG I saw u designing this in fox 2 the other day! haha! go 4 it! http://www.durexhibit.co.uk/posters/at-it-like-rabbits-27/#c2224 29th Nov 2007 13:39PM c2224