To make the image fun and kitsch, but target those in a relationship. In a survey, an astonishingly high number of people admitted to having unprotected sex in a relationship, thus creating my target audience.
clever and effective noticed this one first when viewing the page i guess thats what advertising is about
17th Dec 2007 1:33pm
i think this is absolutely great!!! definately should be used in clubs/bars etc :) xxxx
17th Dec 2007 2:03pm
Eye-catching, light-hearted yet gets message across effectively. Love it.
18th Dec 2007 3:45pm
witty! awesome
21st Dec 2007 1:03am
i bloody love it!
23rd Dec 2007 6:42pm
She looks so genuinely shocked and upset!
30th Dec 2007 11:48pm
its funny because everybody knows that barbie has always liked to ride ken like seabiscuit. but now she can do it safe ha ha ha
1st Jan 2008 10:54pm
the poster i meant to upload was supposed to have the tagline 'play safe' at the bottom of it, on the left hand corner in very dark brown, which appears to be black. but i uploaded the wrong poster and only realised when i had a fair number of positive votes. im very annoyed at myself!
10th Jan 2008 4:25pm
this is great but copyright?
10th Jan 2008 10:57am
i have thought about this. i think to get around it a different doll, like a cheap imitation barbie, would have to be used if taken to a full on national campaign, but that would be easily sorted out. hopefully that would eliminate the problem.
10th Jan 2008 4:23pm
i like this one. simple and effective, with a sense of humour which some of the other entries are lacking
10th Jan 2008 7:54pm
this makes me smile but misses the point and the severity. therefore i would say it isnt thought provoking enough and would be quickly disregarded as having a clear message
11th Jan 2008 11:30am
good work
11th Jan 2008 8:05pm
i think the whole point of a poster is it to catch the audiences eye, which this poster does. scare tactics on posters dont work, and whereas this isnt a very hard hitting poster, the message behind it is. the fact that being in a relationship does not protect you from sti's. the message is hard hitting enough i think, so why not have fun with the imagery?
12th Jan 2008 8:47pm
It's really nice to see a poster that isn't designed by someone in their late 50's purely aimed at scaring young people out of sex
13th Jan 2008 8:25pm
awesome
13th Jan 2008 8:32pm
Hiya! Simple and clever. Barbie is a recognisable thing from the targeted generation.
13th Jan 2008 10:31pm
It made me think that if Barbie can't trust Ken who can I trust!
14th Jan 2008 8:11am
it's ace. xxx
14th Jan 2008 12:09pm
Very clever :) love you layla xx
15th Jan 2008 9:14pm
Bloody Good!!! By far the best!!!
15th Jan 2008 9:26pm
just plain awesome... hoo-rah.
15th Jan 2008 11:02pm
jaycii
I like it, it's clear and a nice design. Maybe a bit of text saying something like "play safe" or "use a condom" would make get acorss the message even more clearly.
17th Dec 2007 9:10am