To make the image fun and kitsch, but target those in a relationship. In a survey, an astonishingly high number of people admitted to having unprotected sex in a relationship, thus creating my target audience. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/ durexhibit.co.uk I like it, it's clear and a nice design. Maybe a bit of text saying something like "play safe" or "use a condom" would make get acorss the message even more clearly. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3150 17th Dec 2007 09:10AM c3150 hahaha i love this. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3157 17th Dec 2007 10:25AM c3157 this makes me smile http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3159 17th Dec 2007 11:42AM c3159 clever and effective noticed this one first when viewing the page i guess thats what advertising is about http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3164 17th Dec 2007 13:33PM c3164 i think this is absolutely great!!! definately should be used in clubs/bars etc :) xxxx http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3165 17th Dec 2007 14:03PM c3165 good http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3183 17th Dec 2007 20:34PM c3183 Eye-catching, light-hearted yet gets message across effectively. Love it. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3215 18th Dec 2007 15:45PM c3215 its clever yet humorous. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3233 18th Dec 2007 21:04PM c3233 very good very good http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3248 19th Dec 2007 15:42PM c3248 witty! awesome http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3281 21st Dec 2007 01:03AM c3281 he didnt tell me either. great idea. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3325 22nd Dec 2007 11:43AM c3325 i bloody love it! http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3345 23rd Dec 2007 18:42PM c3345 Simple.Funny. Good Job. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3392 28th Dec 2007 18:58PM c3392 She looks so genuinely shocked and upset! http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3432 30th Dec 2007 23:48PM c3432 its funny because everybody knows that barbie has always liked to ride ken like seabiscuit. but now she can do it safe ha ha ha http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3441 1st Jan 2008 22:54PM c3441 funny, and cool http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3526 8th Jan 2008 01:30AM c3526 the poster i meant to upload was supposed to have the tagline 'play safe' at the bottom of it, on the left hand corner in very dark brown, which appears to be black. but i uploaded the wrong poster and only realised when i had a fair number of positive votes. im very annoyed at myself! http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#r3526 8th Jan 2008 01:30AM r243 this is great but copyright? http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3561 10th Jan 2008 10:57AM c3561 i have thought about this. i think to get around it a different doll, like a cheap imitation barbie, would have to be used if taken to a full on national campaign, but that would be easily sorted out. hopefully that would eliminate the problem. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#r3561 10th Jan 2008 10:57AM r242 i like this one. simple and effective, with a sense of humour which some of the other entries are lacking http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3639 10th Jan 2008 19:54PM c3639 this makes me smile but misses the point and the severity. therefore i would say it isnt thought provoking enough and would be quickly disregarded as having a clear message http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3663 11th Jan 2008 11:30AM c3663 good work http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3699 11th Jan 2008 20:05PM c3699 i think the whole point of a poster is it to catch the audiences eye, which this poster does. scare tactics on posters dont work, and whereas this isnt a very hard hitting poster, the message behind it is. the fact that being in a relationship does not protect you from sti's. the message is hard hitting enough i think, so why not have fun with the imagery? http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#r3699 11th Jan 2008 20:05PM r249 It's really nice to see a poster that isn't designed by someone in their late 50's purely aimed at scaring young people out of sex http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3789 13th Jan 2008 20:25PM c3789 awesome http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3792 13th Jan 2008 20:32PM c3792 Hiya! Simple and clever. Barbie is a recognisable thing from the targeted generation. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3799 13th Jan 2008 22:31PM c3799 It made me think that if Barbie can't trust Ken who can I trust! http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3826 14th Jan 2008 08:11AM c3826 it's ace. xxx http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3836 14th Jan 2008 12:09PM c3836 Very clever :) love you layla xx http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3906 15th Jan 2008 21:14PM c3906 Bloody Good!!! By far the best!!! http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3907 15th Jan 2008 21:26PM c3907 just plain awesome... hoo-rah. http://www.durexhibit.co.uk/posters/barbie-and-ken-451/#c3911 15th Jan 2008 23:02PM c3911