'Burning Piss or Burning Passion'
The poster describes an effect of an STD if protection wasn't used during sex. You can either have 'Burning Piss' if you don't use a condom, or 'Burning Passion' if you know that you were having safe sex.
The poster itself will go in a pub toilet. For males the poster will go above the urinal in poster frames, and for the females, on the back of the toilet door.
I had to create the text myself as I couldn't find a font close enough so, it was made with extensions on some characters, and with the box added around it.
The arrow on the poster is to indicate where the burning is coming from, and also makes a more personal statement as it's pointing down at you.
Comments:
ChaterMade
I laughed.. but its a little bland Also I dont think it is meant to be offensive, and the use of the word 'piss' is deemed offensive..
16th Oct 2007 11:30am
jessica
love it! will really make you stop and think while having a 'piss' and i dont think the word piss is offensive, durex used the word dick on their website!
18th Oct 2007 11:21am
AlisonWhite (Alison White)
love it! maybe have a picture of a condom near the burning passion, bit though
19th Oct 2007 12:50pm
Holgater
To plain, 'piss' could be deen as rude. Doesn't give much info between what you are implying by the difference is
19th Oct 2007 6:48pm
sjc89 (Sarah Harman)
I really like this simpleness of this idea... and where did you get the font from!? I could not find anything like it anywhere! nice one.
23rd Oct 2007 3:27pm
IJ3749
I think its great! Nice job, the only things missing is something that relates 'durex' with the burning passion part.
30th Oct 2007 6:56pm
Carly
Straight to the point and simple and effective! Not simple in a boring way though. I do not think that the word 'Piss' is offensive, and i think the text is great.
2nd Nov 2007 12:52pm
josh_cranwell
lol good quote! effective, flowing and ledgible, no nonsence!!!
2nd Nov 2007 1:41pm
paddy
its just funny but true
2nd Nov 2007 2:28pm
xx_emma_xx
it simply states the truth. sti's are not exactly on everyones wish list and this poster clearly brings the horrible effects to the foreground of the recipients mind.
4th Nov 2007 4:04pm
lil_paz
Nice and simple. I like it! Nicely done.
5th Nov 2007 10:11am
Dunford214
Offensive but also funny. lol
6th Nov 2007 11:35am
gargreen7
a bad choice of words
6th Nov 2007 11:40am
matthew_Evans
piss poor
6th Nov 2007 2:36pm
emily
i do like this poster but i dont think you can use the word piss, you can make the same impact with out usin that word, other than that i like it.
8th Nov 2007 9:43am
peterr
straight to the point and clean!
8th Nov 2007 11:15am
wormy
a bit plain, doesnt stand out, would b a good tshirt maybe?
11th Nov 2007 4:52pm
looby8424
Very good idea, would work well in toilets.
12th Nov 2007 2:28pm
Dreamcatcher366
i like the simplicity of this poster, although i agree that the word 'piss' could be seen as crude, as this poster would be out in the public eye
12th Nov 2007 3:35pm
Nic255
I like it, Simple but effective :)
16th Nov 2007 10:44am
iamcoolsaidcazii
i like it. it would go really well in nightclub toilets/college. it would make people cringe...therefore it would actually make them think twice before having unprotected sex. got the message across very well (:
16th Nov 2007 11:32am
Samuel (Samuel Michael)
not sure what the arrow suggests. bit confusing. fonts work well though
21st Nov 2007 3:38pm
Domhan
Fantastic. Simple and stylish. Using the Durex style has worked very well.
21st Nov 2007 9:29pm
gorgielou
deffo got the shock factor needed to scare kids into using condoms!! very to the point.
23rd Nov 2007 11:42am
jemma_topham (Jemma Topham)
i like the simplicity of it,with the whole colour blue on it it ties it in well with the durex logo good job
25th Nov 2007 7:47pm
fatefalls
its a shame you have only a few days left. cos this one is good. its the shock factor which i think durex really need to help make an impact
26th Nov 2007 5:23pm
sally_artiste87
i dont really like this one, sorry.
28th Nov 2007 1:33pm
meganwillis
haha, very clever. i like!
30th Nov 2007 3:49pm
lil_lou89
definatly i dont like da fort of it burnin wen ya pee
1st Dec 2007 1:10am
Brucie (Bruce Lennox)
it makes you think of how painfully u want it sometimes but then you think of how painful burning piss would be!! eek!!!
12th Oct 2007 4:48pm