I basically originated all four of my designs around the phrase An Apple A Day, Keeps The Doctor Away. I originally had the idea of using each demon to represent a different Sexually Transmitted Disease however I decided to not Annotate this and leave the imagination to pick a diseases depended on the posters illustration. I think this allows Durex to use each poster with the same message, rather than having one for Chlamydia, Syphilis, etc.
Constructive criticism is welcome, as I would always like to improve my ideas. Hope you like them. Thanks, Matt.
it's a good idea! but why are the demons inside the con-dom??? surely this suggests that the condom hasn't worked!!!??? badly thought out! i think the typeface should change, maybe a sans serif to suit the brand more, also i think "play it safe" is too small and an irrelevant statement in terms of the angle of the poster.
23rd Nov 2007 1:00pm
Hey thanks for the comments. My idea mainly was to suggest that te "demons" are to stay inside almost "trapped" in the condom. I did play around with them being on the outside however this does work both ways, possibly meaning the are part of the womens anatomy. It is a tricky one, but i just felt the condom acts as a cage almost, but thanks for the advice
23rd Nov 2007 1:08pm
I think the idea is awsome, but with the fact that the deamon is inside the condom, maybe "a durex a lay keeps the deamons at bay" may have fit more accordingly, still nice design and idea
23rd Nov 2007 7:33pm
LOLZZZ
23rd Nov 2007 8:22pm
nope
25th Nov 2007 7:36pm
Stephykins
i love this! =) simple but very effective. Also a comical image on something so serious attracts your attention! well done!
23rd Nov 2007 12:58pm