Durex Chocolates
Having sex without wearing a condom is a massive risk, possibly resulting in unwanted pregnancies and sexually transmitted diseases.
This poster idea is taken from the quote, 'Life's like a box of chocolates, you never know what you're gonna get'. I replaced the word 'life' with 'sex' and have used a light hearted illustration/visual metaphor of a chocolate box branded 'Durex Temptations' to get the point of unprotected sex across. Connotations of sex and chocolate can be made and I have used blue and pink to link to the Durex brand colour palette.
A possible campaign could be to actually produce real Durex temptation chocolate boxes, which could be sent out to youth clubs around the UK.
Comments:
Dreamcatcher366
i really ike this idea, because it is different and it grabs your attention, because you dont realise what it is at first, but when you take a closer look, you can tell its for durex
14th Nov 2007 10:52am
» Matty responded:
Thanks! Yeah i thought i would try a simple illustration type look and will get a dexcription up soon
14th Nov 2007 11:19am
robpemb (Robert Pemberton)
this is great illustration, im a big fan of hand drawn type. nice poster
14th Nov 2007 5:17pm
SolFa
Nooooooooooo! lol I done this idea aswell... Didn't post my version cost its not actually finished... Bit Gutted
14th Nov 2007 7:08pm
Nic255
I like the image very much- Really attention grabbing :)
16th Nov 2007 10:13am
iamcoolsaidcazii
i like this because you've changed the quote to 'sex' and it would clearly stick in people's heads well done
16th Nov 2007 10:18am
ipod_music
excellent concept.. not really executed well enough. the text is hard to read..
16th Nov 2007 1:03pm
» Matty responded:
Thanks, thats a fair comment. It looks better when printed, cheers
16th Nov 2007 1:11pm
dizzynub
i love it. makes me want to wrap my willy right away
21st Nov 2007 10:11am
Martin
This is really clever, could see it working great as a campaign! Well done mate
21st Nov 2007 4:28pm
kaz
A really different and well executed approach. AWESOME
21st Nov 2007 4:35pm
Killa_Bee
Great idea, great delivery!
21st Nov 2007 7:29pm
Jack_O
good idea, very well executed down to the very last detail. nice one!
22nd Nov 2007 12:10am
alexdavies
i like it, sexy time!
22nd Nov 2007 12:59pm
amydawn
Great illustration and overall idea, very smart ..x
23rd Nov 2007 9:31am
DezRamone
its ok but its an old joke so it doesnt do much for me....
26th Nov 2007 1:11pm
fatefalls
i cant see it on a billboard.. this one is a little cheesy
26th Nov 2007 5:29pm
» Matty responded:
Hi yeah thanks for your comment, i feel the concept would work beter if the boxes of chocolates were made, think it will be cool! Cheers
26th Nov 2007 7:48pm
pjskinner
haha i like it... i reckon you don't need the second line of copy tho, we get the message of the poster without it - leave a bit of space for the reader...
28th Nov 2007 2:42pm
GGG
iv seen another one on here. this is idea for me is too unoriginal. it lacks anything creative bcos the quote has already been used. you could use that quote for any product so it makes this poster not distinctive enough. excellent drawing but it does not 'make someone my age think twice before unprotected sex'.
3rd Dec 2007 5:39pm
kate89
i like !
14th Nov 2007 10:50am