Have sex
Ok. Everyone likes sex. It's not a bad thing, it's a fun thing. Using condoms can be a fun thing too.
I decided to promote sex, as opposed to the brand. I made the advertising of the brand subtle. People arent idiots and don't appreciate "in your face" advertising.
Comments:
ChrisGreenwood
Why not? - I dont think most people will read the text, even if they do, its the kind of poster that is very generic and my bet would be most people would just ignore it unfortunatley. Not very thought provoking.
15th Oct 2007 2:28pm
ChaterMade
You have spelt 'lose wrong' Id stop and look just for the 'Have Sex' title. Good Effort
16th Oct 2007 11:28am
AlisonWhite (Alison White)
Can't read the bottom part. big letters in the middle HAVE SEX (with Durex) better colours maybe
19th Oct 2007 12:13pm
sjc89 (Sarah Harman)
I love the idea of "loosing weight and keeping fit" i think its fab, but the imagary you have used suggests a sexier attitude, which is a bit of a differnt angle to take, prehaps your trying to get too many messages across at once? I think like other people have said maybe a differnt font too, make it more readable; and you dont have the full logo visable, it may not be obvious to people who dont know the brand. But good idea i think.
23rd Oct 2007 3:25pm
IJ3749
I think the message is great. However, this poster does not have the right background, specially for the color of the text you have used.
30th Oct 2007 6:55pm
timtam (Tammy Timson)
I think you might be had by advertising standards for saying that sex makes you look better. It's not going to work!
1st Nov 2007 9:27am
Dunford214
Not very good, plain and way to much text.
6th Nov 2007 11:39am
april
nahhh
8th Nov 2007 9:40am
craig_david
fat people are better in bed
11th Nov 2007 6:37pm
Dreamcatcher366
before readin the comments i didnt realise the picture was of a mouth. It got lost in the background because the text is over powering it. I think the text would look better in a lighter colour to make it stand out
12th Nov 2007 3:46pm
Nic255
I like the image- it's hot. But the text is dodgy :/
16th Nov 2007 10:48am
Domhan
The text is not very eye-catching. I like the image however I believe that you had to have the Durex logo incorperated into the design
21st Nov 2007 9:36pm
Jojo
i think if this was posted up in clubs, people might not read the bottom and it doesnt show the logo very well
21st Nov 2007 9:54pm
georgejosephharvey
could be an interesting idea promoting sex. I think it's been done before- you may need to look into interesting ways to visualise it. Not just chuck a load of type on an image and think its enough.
21st Nov 2007 10:25pm
karen89
i have to agree, i think the imagery is really good but its too dark in the background. you could have done something like play around with the opacity of the image? making the text clearer and therefore legible?
22nd Nov 2007 8:08pm
jemma_topham (Jemma Topham)
im not keen on the design i think that the slogan is well thut out tho overall jus not very proffessional or eyectching tbh
25th Nov 2007 7:54pm
greene (Emma Green)
I like the use of photo and the idea of the lips and condom, however, the text is hard to read (maybe use a different font colour?), and i dont think people would necessarly link loosing weight with sex. I like the possible side effects part at the bottom.
15th Oct 2007 12:07pm