'Here's where it starts' - Female seeking Male
My idea was to 'personify' Durex condoms in a dating listings format. I have used words that describe the positive attributes of condoms, but also that describe what men and women are looking for.
'Here's where is starts' represents and sums up my idea as well as identifying Durex condoms as the beginning of relationships, fun times but most importantly, safe sex.
Comments:
rob_adams87
Paper
2nd Jan 2008 7:00pm
pskh
Another example of a brilliant advertisment. very effective and a very realistic situation
3rd Jan 2008 1:40pm
butterfly9l6
a great 3 piece series
3rd Jan 2008 1:51pm
yessyess
comes across as being aimed towards the male of the species. "to be protected" would perhaps make them think about preventing their sexual partners falling pregnant.
5th Jan 2008 12:03am
pssall (Paul Sall)
nice play on the "protected" theme i can really see these in hospitals heath clinics and public spaces.
12th Jan 2008 3:54pm
sexybathboy
i think they've missed the point..i dont get the opening line...and i think a poster about sti's shouldn't be linked to dating as most sti's are caught through 1 night stands
15th Jan 2008 3:58pm
Exhibitdc
its simple but thats what is needed to get the audience. so good.
18th Dec 2007 9:57pm