'Here's where it starts' - Male seeking Female

'Here's where it starts' - Male seeking Female
Designer:
theanswer388 (Paul Jenkins)

Age:
20

College/Uni:
London College of Communication

Course Type:
Advertising

Description:

My idea was to 'personify' Durex condoms in a dating listings format. I have used words that describe the positive attributes of condoms, but also that describe what men and women are looking for.

'Here's where is starts' represents and sums up my idea as well as identifying Durex condoms as the beginning of relationships, fun times but most importantly, safe sex.

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Comments:

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skibunnyrox

i love the simplicity

18th Dec 2007 4:24pm

schwookles

nicely done. i like the series of posters - aiming at different sexual orientations and for both males and females. I expect young adults will be able to identify with it.

18th Dec 2007 4:52pm

Layla (Layla Boyd)

very very good idea. maybe you could have played around with the wording more though, it would be nice if you made some with some sti pun's in. i did one with 'his loins are burning, ask him why'. that sounds like im blowing my own trumpet, but i couldnt think of any other examples. i hope you know what i mean!

18th Dec 2007 10:32pm

Stephykins

Love it! extremely simple but works really well!

21st Dec 2007 10:02pm

lpowell32

Pretty good Paul good work, simple and clear

22nd Dec 2007 5:34pm

tlamond

love this one the best the double meanin of the word 'protect' gives a ball droppin moment amzin work as always paul def one of the best-x

24th Dec 2007 1:45pm

tessraa

Really like this approach. Straight to the point. great!

28th Dec 2007 12:52pm

rob_adams87

Simple, effective...GO PAUL....1....2....3.....Scissors

2nd Jan 2008 6:57pm

pskh

Using examples of modern day techniques of dating to get a point across, very effective

3rd Jan 2008 1:35pm

butterfly9l6

very clever concept

3rd Jan 2008 1:48pm

Samuel (Samuel Michael)

would have been nice to see it photoshop't into an actual newspaper maybe? so you can see the corners of other adverts too. it isn't instantly clear to me its a newspaper ad

4th Jan 2008 2:19pm

yessyess

good, though it would be great to see a poster that encourages girls to carry condoms. it's not just a bloke's responsibility.

5th Jan 2008 12:06am

dkoh

i love this.

5th Jan 2008 12:11am

junglist

NICE IDEA!! Maybe if shown in a newspaper, it could be slightly more effective

12th Jan 2008 1:34am

pssall (Paul Sall)

Fits in nicely with the series. i like the use of bold words.

12th Jan 2008 3:43pm

forcestruck

Simple but effective! less threatening than some of the others and a bit more thought provocing. Nicely done.

15th Jan 2008 2:45pm

sexybathboy

u cant just shove the word protect in anywhere..although it does have a double meaning it doesn't in this statement as it's just been added...leaves too much for interpretation

15th Jan 2008 4:01pm

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