My idea was to 'personify' Durex condoms in a dating listings format. I have used words that describe the positive attributes of condoms, but also that describe what men and women are looking for. 'Here's where is starts' represents and sums up my idea as well as identifying Durex condoms as the beginning of relationships, fun times but most importantly, safe sex. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/ durexhibit.co.uk i love the simplicity http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3219 18th Dec 2007 16:24PM c3219 nicely done. i like the series of posters - aiming at different sexual orientations and for both males and females. I expect young adults will be able to identify with it. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3222 18th Dec 2007 16:52PM c3222 very very good idea. maybe you could have played around with the wording more though, it would be nice if you made some with some sti pun's in. i did one with 'his loins are burning, ask him why'. that sounds like im blowing my own trumpet, but i couldnt think of any other examples. i hope you know what i mean! http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3240 18th Dec 2007 22:32PM c3240 Love it! extremely simple but works really well! http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3320 21st Dec 2007 22:02PM c3320 Pretty good Paul good work, simple and clear http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3336 22nd Dec 2007 17:34PM c3336 love this one the best the double meanin of the word 'protect' gives a ball droppin moment amzin work as always paul def one of the best-x http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3355 24th Dec 2007 13:45PM c3355 Really like this approach. Straight to the point. great! http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3385 28th Dec 2007 12:52PM c3385 Simple, effective...GO PAUL....1....2....3.....Scissors http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3447 2nd Jan 2008 18:57PM c3447 Using examples of modern day techniques of dating to get a point across, very effective http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3461 3rd Jan 2008 13:35PM c3461 very clever concept http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3464 3rd Jan 2008 13:48PM c3464 would have been nice to see it photoshop't into an actual newspaper maybe? so you can see the corners of other adverts too. it isn't instantly clear to me its a newspaper ad http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3475 4th Jan 2008 14:19PM c3475 good, though it would be great to see a poster that encourages girls to carry condoms. it's not just a bloke's responsibility. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3479 5th Jan 2008 00:06AM c3479 i love this. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3480 5th Jan 2008 00:11AM c3480 NICE IDEA!! Maybe if shown in a newspaper, it could be slightly more effective http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3718 12th Jan 2008 01:34AM c3718 Fits in nicely with the series. i like the use of bold words. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3729 12th Jan 2008 15:43PM c3729 Simple but effective! less threatening than some of the others and a bit more thought provocing. Nicely done. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3891 15th Jan 2008 14:45PM c3891 u cant just shove the word protect in anywhere..although it does have a double meaning it doesn't in this statement as it's just been added...leaves too much for interpretation http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-female-473/#c3893 15th Jan 2008 16:01PM c3893