'Here's where it starts' - Male seeking Male
My idea was to 'personify' Durex condoms in a dating listings format. I have used words that describe the positive attributes of condoms, but also that describe what men and women are looking for.
'Here's where is starts' represents and sums up my idea as well as identifying Durex condoms as the beginning of relationships, fun times but most importantly, safe sex.
Comments:
tessraa
Really like this approach. Straight to the point. great!
28th Dec 2007 12:53pm
rob_adams87
Rock
2nd Jan 2008 6:59pm
littlemarshy
simple, yet effective. the use of indentical text between the 3, in the tag line is a nice touch
3rd Jan 2008 1:34am
pskh
Touches on lots of aspects of sexuality, has an underlying sense of what everyone's looking for. much more effective than a glaring colourful poster
3rd Jan 2008 1:37pm
butterfly9l6
i would make me think
3rd Jan 2008 1:49pm
yessyess
cause it's of the gay persuasion...
4th Jan 2008 11:58pm
pssall (Paul Sall)
great idea. good simplicity and great use and link to homosexuality.
12th Jan 2008 3:40pm
zanzistar
i really like these 3, there is something good about lonely hearts colums. i started collecting interesting ones, and want to figure out a project for them, at teh moment i am just ammassing them. kris
18th Dec 2007 8:58pm