My idea was to 'personify' Durex condoms in a dating listings format. I have used words that describe the positive attributes of condoms, but also that describe what men and women are looking for. 'Here's where is starts' represents and sums up my idea as well as identifying Durex condoms as the beginning of relationships, fun times but most importantly, safe sex. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/ durexhibit.co.uk i really like these 3, there is something good about lonely hearts colums. i started collecting interesting ones, and want to figure out a project for them, at teh moment i am just ammassing them. kris http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3231 18th Dec 2007 20:58PM c3231 Really like this approach. Straight to the point. great! http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3386 28th Dec 2007 12:53PM c3386 Rock http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3448 2nd Jan 2008 18:59PM c3448 simple, yet effective. the use of indentical text between the 3, in the tag line is a nice touch http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3456 3rd Jan 2008 01:34AM c3456 Touches on lots of aspects of sexuality, has an underlying sense of what everyone's looking for. much more effective than a glaring colourful poster http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3462 3rd Jan 2008 13:37PM c3462 i would make me think http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3465 3rd Jan 2008 13:49PM c3465 cause it's of the gay persuasion... http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3477 4th Jan 2008 23:58PM c3477 great idea. good simplicity and great use and link to homosexuality. http://www.durexhibit.co.uk/posters/heres-where-it-starts--male-seeking-male-474/#c3728 12th Jan 2008 15:40PM c3728