There is no excuse for not using protection. My aim was to show what message you're actually conveying to your partner when you try to avoid condoms. http://www.durexhibit.co.uk/posters/idiot-568/ durexhibit.co.uk if you are going to have word play then it needs to be consistent - what do the I and the T stand for? they are just randomly there - message still clear but execution needs work. http://www.durexhibit.co.uk/posters/idiot-568/#c3566 10th Jan 2008 14:32PM c3566 very eye catching and clear. http://www.durexhibit.co.uk/posters/idiot-568/#c3577 10th Jan 2008 15:17PM c3577 because its clever and simple. http://www.durexhibit.co.uk/posters/idiot-568/#c3580 10th Jan 2008 15:32PM c3580 Having the I and the T portray a stronger message as they emphasise the word IDIOT. http://www.durexhibit.co.uk/posters/idiot-568/#c3631 10th Jan 2008 18:36PM c3631 Its simple, to the point and I think the I and T frame the message nicely. http://www.durexhibit.co.uk/posters/idiot-568/#c3634 10th Jan 2008 19:34PM c3634 why is there a random 'T"...i like the idea but the execution is poor as the copy lacks consistency http://www.durexhibit.co.uk/posters/idiot-568/#c3638 10th Jan 2008 19:52PM c3638 i dont ike condoms either but i'm not an idiot....there is a mixed message to this ad as most men dont like condoms but aren't idiots http://www.durexhibit.co.uk/posters/idiot-568/#c3642 10th Jan 2008 20:12PM c3642 I think the poster brings out a very powerful message to the reader, which is emphasised very cleverly by the word 'idiot' (both because it is perpendicular to the quote and because it is written in red). Furthermore the word 'idiot' has two meanings: a) that one's an 'idiot' for not using condoms because (s)he does not care about getting STIs; and b) because (s)he does not care about the partner (s)he is having sex with as they might get STIs. Overall sends out a good message, though I feel it is particularly aimed at boys. One other thing, perhaps the T which dangles at the end could be converted into something like 'Tom, 19' so it shows that people actually say this kind of thing http://www.durexhibit.co.uk/posters/idiot-568/#c3664 11th Jan 2008 11:35AM c3664 great, its got a really clear message that you could absorb quickly if you saw it when out. http://www.durexhibit.co.uk/posters/idiot-568/#c3665 11th Jan 2008 12:02PM c3665 I think it is a very clever way of getting the message across. It's eye catching and quick to the point therefore the absence of words by the I and T make the poster easier to read without being swamped by lettering. http://www.durexhibit.co.uk/posters/idiot-568/#c3670 11th Jan 2008 13:28PM c3670 This is a really clever and thoughtful http://www.durexhibit.co.uk/posters/idiot-568/#c3672 11th Jan 2008 13:37PM c3672 good really good i think this should win http://www.durexhibit.co.uk/posters/idiot-568/#c3687 11th Jan 2008 17:43PM c3687 really clear and a great message..love it http://www.durexhibit.co.uk/posters/idiot-568/#c3696 11th Jan 2008 19:20PM c3696 Clear, Simple and easy to understand. http://www.durexhibit.co.uk/posters/idiot-568/#c3697 11th Jan 2008 19:41PM c3697 eyecatchin but why the 't' maybe the word 't-rex' could've been used??!! http://www.durexhibit.co.uk/posters/idiot-568/#c3700 11th Jan 2008 20:12PM c3700 really liked this at first, quite striking and cleaver shame about the 'T' tho, coz the speech marks do incorporate it! maybe if it said "I Don't lIke cOndoms aT all" ... still good tho http://www.durexhibit.co.uk/posters/idiot-568/#c3706 11th Jan 2008 20:59PM c3706 A clear simple message.Quick to read and absorb if you passed this poster on a bus or in a car.The red really works well against the black and white. http://www.durexhibit.co.uk/posters/idiot-568/#c3733 12th Jan 2008 19:21PM c3733 I agree with dan. Great idea but needs a word for the T and possibly one for the I. http://www.durexhibit.co.uk/posters/idiot-568/#c3757 13th Jan 2008 16:01PM c3757 Ha genius! http://www.durexhibit.co.uk/posters/idiot-568/#c3793 13th Jan 2008 20:34PM c3793 E X C E L L E N T dont get what all the fuss is about the t, its a great poster http://www.durexhibit.co.uk/posters/idiot-568/#c3795 13th Jan 2008 20:50PM c3795 I love it http://www.durexhibit.co.uk/posters/idiot-568/#c3798 13th Jan 2008 21:48PM c3798 the idea is cool but im with the first comment on here, needs work. http://www.durexhibit.co.uk/posters/idiot-568/#c3800 13th Jan 2008 22:38PM c3800 its what a lot of people say, which does make them idiot. so true and people dont like being called idiot so they may stop and think http://www.durexhibit.co.uk/posters/idiot-568/#c3814 13th Jan 2008 23:38PM c3814 a bit too obvious in my opinion. it communicates a message well, just not sure its the right one. http://www.durexhibit.co.uk/posters/idiot-568/#c3823 14th Jan 2008 00:39AM c3823 Carianne well done :) I think this is really good! It's simple yet gets the message across very clearly. The use of red is eyecatching too. Ignore the negative comments regarding the I and the T - the fact that they are not part of a word themselves is irrelevant. Excellent work :D http://www.durexhibit.co.uk/posters/idiot-568/#c3860 14th Jan 2008 18:32PM c3860 Eye catching and easy to absorb and think about on the way back from a night out. Should win! http://www.durexhibit.co.uk/posters/idiot-568/#c3861 14th Jan 2008 19:14PM c3861 very clever http://www.durexhibit.co.uk/posters/idiot-568/#c3934 16th Jan 2008 16:27PM c3934 I really enjoyed this ideia, good luck mate. http://www.durexhibit.co.uk/posters/idiot-568/#c4031 23rd Jan 2008 23:07PM c4031 lol http://www.durexhibit.co.uk/posters/idiot-568/#c4058 26th Jan 2008 19:48PM c4058