I felt the message had to be to the point as it's confronting a serious issue. It gives a healthy and sensible solution to the problem, informing and empowering the audience into making the correct decision. Using the text to build up the imagery visually reinforces my concept in a clear and direct way. The condom shape protects the overall message from the list of Sexually related diseases surrounding. http://www.durexhibit.co.uk/posters/never-share-573/ durexhibit.co.uk It's clear, to the point and very well composed http://www.durexhibit.co.uk/posters/never-share-573/#c3563 10th Jan 2008 13:27PM c3563 Sharp, get's straight to the point, looks good too! Great Job Sing :o) x http://www.durexhibit.co.uk/posters/never-share-573/#c3564 10th Jan 2008 13:53PM c3564 simple message, nice execution, good for target market - best on the site http://www.durexhibit.co.uk/posters/never-share-573/#c3565 10th Jan 2008 14:30PM c3565 clever, makes you think http://www.durexhibit.co.uk/posters/never-share-573/#c3569 10th Jan 2008 14:54PM c3569 Nice copy. Nice execution. I give it like, seven thumbs up? Is that possible? Either way, thats what i've done. SEVEN THUMBS UP FROM JULIO NESCAFE http://www.durexhibit.co.uk/posters/never-share-573/#c3570 10th Jan 2008 14:57PM c3570 i like! http://www.durexhibit.co.uk/posters/never-share-573/#c3584 10th Jan 2008 15:37PM c3584 good text,simple,effective http://www.durexhibit.co.uk/posters/never-share-573/#c3589 10th Jan 2008 15:48PM c3589 Simplicity of design is very visually effective and works well with the clear and straightforward approach to the copy. http://www.durexhibit.co.uk/posters/never-share-573/#c3602 10th Jan 2008 16:22PM c3602 clear bold message, i think this would appeal well to a young age bracket. http://www.durexhibit.co.uk/posters/never-share-573/#c3627 10th Jan 2008 18:06PM c3627 I just think it like totally summarizes my feelings about the vietnam war. they couldn't share and then came the nepalm. rock on guys. totally cool yeah? Jurgen x http://www.durexhibit.co.uk/posters/never-share-573/#c3630 10th Jan 2008 18:28PM c3630 definitely the best poster, will make you think twice before you stick it in http://www.durexhibit.co.uk/posters/never-share-573/#c3635 10th Jan 2008 19:40PM c3635 i never carry condoms and as a result have ended up with numerous STDs before...this ad has totally changed my perspective!! which none of the others do http://www.durexhibit.co.uk/posters/never-share-573/#c3641 10th Jan 2008 20:09PM c3641 fantastic! its all about giving and receiving. http://www.durexhibit.co.uk/posters/never-share-573/#c3643 10th Jan 2008 21:25PM c3643 i think i would marry you for your attention to safe sex. well done! http://www.durexhibit.co.uk/posters/never-share-573/#c3646 10th Jan 2008 22:43PM c3646 No messing about and straight to the point! Just what is needed! http://www.durexhibit.co.uk/posters/never-share-573/#c3648 10th Jan 2008 22:53PM c3648 i would http://www.durexhibit.co.uk/posters/never-share-573/#c3649 10th Jan 2008 22:55PM c3649 this poster reflects the work of David Carson, the multiple text background puts the message in the viewers face. catchy slogan, defanetly a winner! really like it! http://www.durexhibit.co.uk/posters/never-share-573/#c3650 10th Jan 2008 23:03PM c3650 It doesnt beat around the bush, it gets straight to the point, also cleverly constructed with the subtle condom shape around the text. http://www.durexhibit.co.uk/posters/never-share-573/#c3653 11th Jan 2008 00:10AM c3653 love it http://www.durexhibit.co.uk/posters/never-share-573/#c3662 11th Jan 2008 11:26AM c3662 Big Up!! http://www.durexhibit.co.uk/posters/never-share-573/#c3666 11th Jan 2008 13:02PM c3666 i really like the choice of font and the selection of colours used. these guys are obviously english!!! http://www.durexhibit.co.uk/posters/never-share-573/#c3679 11th Jan 2008 14:49PM c3679 This kinda makes me go eeww but clearly gives a message. http://www.durexhibit.co.uk/posters/never-share-573/#c3682 11th Jan 2008 14:59PM c3682 Excellent!! Very simple idea. Expect this to make it to the final few. http://www.durexhibit.co.uk/posters/never-share-573/#c3684 11th Jan 2008 16:28PM c3684 A very clear message http://www.durexhibit.co.uk/posters/never-share-573/#c3689 11th Jan 2008 17:53PM c3689 looks like you got lots of your friends to vote. Either that or they are mad. This should definitely not get shortlisted. End. http://www.durexhibit.co.uk/posters/never-share-573/#c3690 11th Jan 2008 18:07PM c3690 You have to be kidding me!? why is this number 1?!!!!!! Why are people saying its "clever" and "simple"?! it's neither of those! is simple defined by trying to cram as many STIs into a small space? no. Not clever! there is nothing "clever" about it. its a reused old strap line. It's not even creative! is this a take the piss? http://www.durexhibit.co.uk/posters/never-share-573/#c3691 11th Jan 2008 18:11PM c3691 unfortunately because you've got all your mates to vote it 'yes', i imagen non-friend votes will be unkind http://www.durexhibit.co.uk/posters/never-share-573/#c3693 11th Jan 2008 18:43PM c3693 Thanks for everyones comments but in response to alohabonjour... i chose to use a range of STD's because it highlights many possible risks of unprotected sex instead of focusing on one as that may have been misconstrued and implied other diseases are less important, the page was filled to emphasize the many risks. However if you think its crammed fair point, its your opinion. As for "an old reused strap line" i have never seen an ad using this strap EVER before. http://www.durexhibit.co.uk/posters/never-share-573/#r3693 11th Jan 2008 18:43PM r246 yeah interesting http://www.durexhibit.co.uk/posters/never-share-573/#c3708 11th Jan 2008 21:50PM c3708 clever and original, best one by far. http://www.durexhibit.co.uk/posters/never-share-573/#c3710 11th Jan 2008 23:55PM c3710 Your posters are so inspirational..im doing media at collage and i find your stuff really helpful =) x http://www.durexhibit.co.uk/posters/never-share-573/#c3726 12th Jan 2008 14:35PM c3726 This doesn't work for me i'm afraid, i see no strong clear message. share what, a condom? why would i do that? is this really a problem? http://www.durexhibit.co.uk/posters/never-share-573/#c3732 12th Jan 2008 18:43PM c3732 This is an effective way to get the word out to people, this deserves recognition http://www.durexhibit.co.uk/posters/never-share-573/#c3739 13th Jan 2008 10:50AM c3739 fair point slightly pedantic as the condom is surrounded by STI's and there's none inside!!! see what you mean tho http://www.durexhibit.co.uk/posters/never-share-573/#r3739 13th Jan 2008 10:50AM r250 It leaves you thinking about what you would be sharing, obviously an STI but the slogon stays with you. I like it. http://www.durexhibit.co.uk/posters/never-share-573/#c3748 13th Jan 2008 15:43PM c3748 personally i think the design is quite busy, i agree with the comments about the text ect but the backgroud turns me off the as a whole. maybe if that got changed? http://www.durexhibit.co.uk/posters/never-share-573/#c3750 13th Jan 2008 15:53PM c3750 nice use of type. bold and effective http://www.durexhibit.co.uk/posters/never-share-573/#c3783 13th Jan 2008 19:51PM c3783 noooooooooooooooo http://www.durexhibit.co.uk/posters/never-share-573/#c4057 26th Jan 2008 19:45PM c4057