I tried to make this poster look like old-fashioned adverts to make them eye-catching and convey the 'no-nonsense' theme of the campaign.
It Grows on you? That makes herpes seem like a good thing! It just a pretty plain poster, not eye catching at all :(
19th Nov 2007 9:24am
all three of your posters are really bad. the old fashioned style clearly isn't working. why would 16 to 24 year olds take notice of old fashioned posters? you need to think more contemporary.
19th Nov 2007 11:54am
its not very eyecatching and i dont like how you havent used the right durex logo.
20th Nov 2007 11:41am
it sure does
21st Nov 2007 9:43am
think this is a funny one, very eye catching and definately makes you think
21st Nov 2007 7:05pm
why have you made it old-fashioned, is the briefs target audience aimed at old-fashioned people?remember to break down the brief and produce the correct message to the correct audience
22nd Nov 2007 2:49pm
but it sounds like herpes is the only thing to worry about. what about everything else?
22nd Nov 2007 8:33pm
dozer07
it has the look of an old poster, however it could be difficult to read for some people
16th Nov 2007 5:22pm