Protect Yourself - Girl Version
Having sex with someone whilst not knowing their previous sex life and being unprotected raises the chances of STI.
I did a few designs like having the text in the center, but I believed in the end this layout of the text is more suitable because it divides the 2 genders.
I also thought having the web address is essential because it sponsors the Durex site and I kept it simple because it would be easier to reproduce in print.
I did 2 versions. One for boys, one for girls. This way it will not be sexist.
Thanks for viewing.
Comments:
» Patrick_W responded:
Ah right ok. Wanted to try keep it subtle, but probably too subtle. Thanks for the critique, will rethink the design.
16th Dec 2007 7:40pm
aaronmiller (Aaron Miller)
No I think this works, It not about being hard hitting, it's about raising awareness and persuading people to use protection. I like it, but it is a little too 'durex' though. I think it needs to be something new, fresh and exciting.
18th Dec 2007 2:40pm
goldstars
not hardhitting enough.
16th Dec 2007 5:07pm