This is a minimalist poster with a simple line, 'SAFE'.
taking the A out you can still read the word safe.
I wanted to enhance the brand identity and the visual message 'SAFE'.
simple, maybe too simple, would SAFE all in capitals with the condom for the E work? i think its more of an element of a final idea rather than a finished design. nice though, reminds me of I <3 NY or the sony ericson ads.
9th Nov 2007 6:32pm
Absolutley love it!, Simple but and just say's everything, Awesome
9th Nov 2007 10:15pm
True graphic design, no having to concentrate, or look hard, just pure and simple
10th Nov 2007 4:50pm
its proper bo init
10th Nov 2007 6:45pm
doesnt make much sense to me, ok idea, is taht all there is to it?
11th Nov 2007 5:00pm
Simple- To The Point
11th Nov 2007 7:15pm
Yes, Because It Makes Me Horny
11th Nov 2007 9:53pm
simple, works. Those that complain that it doesn't look like an A should realise that they knew it said "safe" regardless.
11th Nov 2007 10:19pm
simple but says it all
12th Nov 2007 2:56pm
Simple and effective :)
16th Nov 2007 1:28pm
sofe?
26th Nov 2007 11:11am
tommyp
it works coz it's simple, but ultimately a condom isn't 'a' shaped
9th Nov 2007 4:59pm