Sperm Invaders
My idea in this poster originally comes from the classic video game "Space Invaders".
The design is very basic but easily understandable to know what is happening.
The main slogan "Game Over?" is trying to question whether the person is using protection or not. If heor she is protected, then the outcome would be that the defending condom wins. If not then the posse of sperms have triumphed.
Also, by adding the the tagline "Invincibilty cheat" next to the logo, it tells people that Durex is the insurance card in protecting yourself from oncoming pregnancy and STIs.
Remember folks, sex is not a game.
Comments:
» SolFa responded:
Forgot to mention that this is only a rough draft and improvements could still be made. Did it in case the idea got taken again =|
24th Nov 2007 1:50pm
Dreamcatcher366
i really like this idea, its simple and would be recognisable to anyone, i love the green text against the black, it really stands out
24th Nov 2007 5:56pm
Viennn
Oh gooshhh! THIS IS GREAT!! I think this is a winner. Just look how creative and well thought out this was!! I'd deff buy the pack if i saw this on the packet!! well done SolFa (:
24th Nov 2007 6:58pm
nymphetamine1
This would definately make me think, its an awsome poster n should defianley win! :) WINNER!
24th Nov 2007 7:17pm
willy
The colours have no resemblence to Durex with its sterile blue and white colour. The Game Over text is straight away implying that its not helping anyway, its very negative header. We live in 2007 we dont need graphics that looks like its made from a Commodore 64. No young people would be targeted with this sort of design or colour. Its a no from here.
24th Nov 2007 7:34pm
HappyV
What the Heck?! There's nothing wrong with it, Can I see your posters please?? No? Yehh ritey oh then... Most teens and people know Space invaders so ppl can relate I think. Clever idea. Nice oneee. xxxx
24th Nov 2007 7:46pm
emmy17
this poster is fab. it has obviously been cleverly thought up and has a theme which people my age will like. (Y) xxx
24th Nov 2007 10:58pm
Joeglos
good visual idea but i think the message your trying to get across should be clearer. it is strange having the condom shooting at the sperm, maybe if it was a poster specifically promoting spermicidal condoms and maybe mix some disease looking things in with the spermys?? also i think the green type makes it ugly, and im not sure if durex could use the "invinicibility" bit because they can't guarantee 100% protection for legal reasons etc. but i think with a bit of tweaking this could be really good!!
25th Nov 2007 5:38pm
Samuel (Samuel Michael)
very nice :)
24th Nov 2007 10:59am