The best insurance against STIs and unplanned pregnancies 1
Designer:
Description:
I wanted to keep the poster eye-catching and different to other submissions and condom or safer sex advertisements.
I also wanted to boost the sales of Durex in particular as opposed to other brands. The slogan used in the poster may be possibly misleading - but it is legal. As is the slogan - "Gillette - the best a man can get".
Where is your USP, Durex!? What makes your condoms better than say, 'Condomi' or 'Mates' condoms?
