Idea to encourage young people to wear condoms, and try to make them feel like its NOT is such a big thing. Trying to alter perception and make the whole condom issue more fun and light-hearted. This poster campaign could involve people submitting their own photos, so that you encourage people between the age 16-24 to Wear condoms - one way or the other. http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/ durexhibit.co.uk immature and childish http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c436 9th Nov 2007 14:52PM c436 these are really silly.. http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c439 9th Nov 2007 15:02PM c439 i think, if i may say, that we all (people between 16-24) know why we should wear a condom! We all know about sexual transmitted illness, and the problem why people dont feel comfortable with carrying a condom is cuss its a bit embarrassing. If you make it less serious, more fun, it might change that! Time to be more fun with serious issues, time to laugh if we can! http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#r439 9th Nov 2007 15:02PM r21 i agree. time to laugh at things which are bad. war, murder, abortion, aids. well.. not everything but condoms is defiantly one thing we should laugh at. i love this concept still. they should produce an easier way of uploading poster concepts that are part of a series. model did a good job in looking uncomfortable in this one. http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c445 9th Nov 2007 16:04PM c445 it's fun, it's a fun product, makes sense! and it features the inimitable stylings of the one and only sammy m! http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c446 9th Nov 2007 16:48PM c446 like how the end is pointing up out of his head! http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c454 9th Nov 2007 18:37PM c454 This advertising campaign does not look like a safe sex advert. It looks childish and unprofessional. Also the typeface doesnt go. http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c455 9th Nov 2007 19:50PM c455 your typography is horrible! http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c463 9th Nov 2007 21:49PM c463 the condom makes you look better http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c505 11th Nov 2007 18:33PM c505 :-) http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#r505 11th Nov 2007 18:33PM r30 im not sure about this one.. it doenst really say much about safe sex... i think it would appeal more to the 16 year olds than the 24 year olds though http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c674 15th Nov 2007 10:17AM c674 We know people do it, but Durex does not advocate blowing a condom up on your head and warns people against doing so themselves. http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c829 16th Nov 2007 16:13PM c829 grats http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c978 21st Nov 2007 10:23AM c978 lol http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c1240 22nd Nov 2007 13:54PM c1240 not sure on the text, but good concept! http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c1350 22nd Nov 2007 20:39PM c1350 Great idea but it would never work to get people to wear a condom http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c1414 23rd Nov 2007 09:44AM c1414 they have tried every other approach to get ignorant nobs to wear condoms..so maybe this could be the answer! http://www.durexhibit.co.uk/posters/use-your-head-use-a-condom-61/#c1940 26th Nov 2007 16:56PM c1940